Transformação digital e desempenho de startups: interveniência da informação gerencial e da criatividade empreendedora

Nayara Aline Souza; Ilse Maria Beuren

doi:10.51341/cgg.v25i3.2947

Autores

Nayara Aline Souza Universidade Federal de Santa Catarina https://orcid.org/0000-0001-9622-9181
Ilse Maria Beuren https://orcid.org/0000-0003-4007-6408

DOI:

https://doi.org/10.51341/cgg.v25i3.2947

Palavras-chave:

Transformação digital. Informação gerencial. Criatividade empreendedora. Desempenho organizacional.

Resumo

Objetivo - Este estudo analisa os efeitos da transformação digital no desempenho de startups, mediada pelo uso da informação gerencial e moderada pela criatividade empreendedora.

Método - Uma survey foi realizada com gestores de startups da área tecnológica listadas na StartupBase, e para análise dos 215 questionários respondidos aplicou-se a técnica de modelagem de equações estruturais.

Originalidade/Relevância - Esta pesquisa inova ao investigar a inter-relação dos construtos transformação digital, uso da informação gerencial, criatividade empreendedora e desempenho organizacional em startups.

Resultados - Os resultados denotam influência positiva da transformação digital no desempenho organizacional. Isso sugere que se as startups utilizam as novas tecnologias, maiores são as possibilidades de atingirem o desempenho previsto e sobrepujar-se aos seus concorrentes. Foi observada mediação do uso da informação
gerencial nessa relação, o que indica que o uso das informações gerenciais impacta na tomada de decisão dos gestores. Não foi constatada moderação da criatividade empreendedora na relação proposta, embora presumivelmente empreendedores criativos possam desenvolver inovações por meio das novas tecnologias.

Contribuições Teóricas/Metodológicas - Os resultados contribuem ao preencherem lacunas identificadas na literatura, na medida em que revelam que a transformação digital e o uso da informação gerencial são importantes propulsores do desempenho organizacional.

Contribuições Sociais/para a Gestão - O estudo traz implicações práticas ao demonstrar que a transformação digital e o uso da informação gerencial refletem no desempenho organizacional, uma importante sinalização aos gestores sobre o foco basilar para melhorar a performance das startups.

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