Decision Making Models in the Financial Market: A Study in the Light of Prospect Theory and Limited Rationality

Autores

  • Alex Diego Souza Queiroz Universidade Federal da Bahia – UFBA
  • Marilia Oliveira dos Reis Universidade Federal da Bahia – UFBA
  • Joseilton Silveira da Rocha Universidade Federal da Bahia – UFBA

DOI:

https://doi.org/10.51341/1984-3925_2016v19n2a3

Palavras-chave:

Tomada de Decisão, Teoria dos Prospectos, Teoria da Racionalidade Limitada, Instituições Financeiras.

Resumo

The objective of this study was to determine whether the decision-making models present in Prospect Theory and the theory of limited rationality could help managers of financial institutions identify and control the emotions and rational limitations involved in the credit granting process in the financial market. To this end, a study was carried out with 17 bank managers as experimental group and 31 other managers from different areas as control group. Adopting a quantitative approach to research, questionnaires were sent electronically to a number of bank branches. Five scenarios were presented, seeking to identify the influence of behavioral factors on decisions in situations of risk. In addition, emotional triggers were included in some questions in order to verify the influence of this component on responses. Results were treated with SPSS software, using descriptive analysis of data and the statistical test Chi-square (χ²). Results observed for the five scenarios indicated that emotions and limited rationality in complex environments tend to influence managers in their decision-making process. The study evidence suggests differences in decision-making in accordance with how the problem is presented.

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Biografia do Autor

Alex Diego Souza Queiroz, Universidade Federal da Bahia – UFBA

Mestrando do Programa de Pós-graduação em Ciências Contábeis – UFBA Universidade Federal da Bahia Faculdade de Ciências Contábeis

Marilia Oliveira dos Reis, Universidade Federal da Bahia – UFBA

Especialização em Contabilidade Gerencial

Joseilton Silveira da Rocha, Universidade Federal da Bahia – UFBA

Doutor em Egenharia de Produção

Publicado

2016-09-12

Como Citar

Queiroz, A. D. S., Reis, M. O. dos, & Rocha, J. S. da. (2016). Decision Making Models in the Financial Market: A Study in the Light of Prospect Theory and Limited Rationality. Journal of Accounting, Management and Governance, 19(2), 211–229. https://doi.org/10.51341/1984-3925_2016v19n2a3

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